Introducing Digital Book World
Back in 1993 or so, my friend Lorraine Shanley of Market Partners International and I went to a free half-day conference sponsored by Microsoft. At the time, Microsoft was really pushing the computer...
View ArticleeBook sales comparisons to print aren’t always what they seem
When Amazon talks about how ebooks are selling in relation to print books, as they did again this week, they are comparing apples to apples. They are comparing what their customers bought in digital...
View ArticleTaking book marketing where the book readers are likely to be
Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest,...
View ArticleLosing bookstores is a much bigger problem for publishers than it is for readers
Start with this. You’re kidding yourself if you’re a book publisher who believes the digital revolution has slowed down, that independent bookstores will thrive in the new environment, that ebooks — if...
View ArticleLooking at predictions from here going back a few years
Prediction posts are common blog- and article-fodder at the end of a calendar year. I don’t think we’ll do one this time around, but I thought it would be fun to review some of the prediction posts...
View ArticleThe Digital Book World program this year covers the waterfront of the digital...
(This is a longer-than-usual Shatzkin Files post reviewing the topics and speakers for the 26 breakout sessions at DBW 2015. It serves as a checklist of “things to think about right now” for book...
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